If you are interested in some heady conversation about the intersection of mobile technology, social networks, and marketing – give a minute to this Lin Humphrey article where he offers his informed opinion about Amber Case’s discussion (and Tedtalk) “We Are All Cyborgs Now”. I think I lean toward agreeing with Humphrey on the point that mobile technology and social networks actually enhance human relationships which might not otherwise exist or be developed. Then again, I also want an army of robots… I think we’ll have a whole lot more insight to gain from Lin as he pursues his PHD and ruminates on these topics.
…we must remember that this technology facilitates rich connections to a network we might not be able otherwise to maintain. Much work remains on the research I discuss here; through future waves of the online study, a rich, academically sound understanding of how social media and mobile technology consumers use the technology, how they interact with their network, and how they make purchase decisions based on social media input will be developed. At the end of this project, I will defend my dissertation to earn my Ph.D. in marketing. But beyond that, the goal is to provide a rich contribution on how social media and mobile technology usage by “Connected Consumers” is associated with psychological and technology factors.
This guest post was submitted to The Anywhere Office by Kaito Mori of TrendMicro.com
For many of us trapped behind the walls of a cubicle for 40 hours a week, having a mobile office just seems like a faraway fantasy, like retiring on a desert island, or decent gas prices. For those of us who do have the luxury to be able to work from home or anywhere else, we know that it’s not all roses relaxation. There are risks inherent to having a mobile office that can be devastating and can result in a loss of time and income or both. The danger paramount to one’s mobile office is the threat of a malicious virus. A successful virus in your system can spell doom to your entire mobile office setup; even your whole company due to identity theft, damage to equipment, or a compromised bank account. Luckily, all of these doomsday scenarios can be prevented through free or inexpensive programs that you can install on all of your mobile devices.
A tenet of modern business psychology is to give your customer a price on your products that they think is more than a good deal. If the customer thinks that they are getting such a good deal by purchasing your product that they are GLAD to do it, then you are doing a good job as a business. Antivirus software is a prime example of this pricing model. Most antivirus software out there is available for free or close to it, which means that protecting your mobile office easy and economically feasible. You just have to pick the right software. We’ll go over some of the best options available on the market today.
For those of you who include a smartphone or two as part of your “mobile office,” there are some great security and antivirus programs that you can use to keep your devices secure.