Social networking – a shift in the way we communicate
September 14, 2009 by Phil Montero
Let’s face it you can’t read an article anywhere these days without someone mentioning social media, social networking, Twitter, YouTube, or Facebook. These tools not only affect the way we connect to each other as people but also how we share information and communicate.
Businesses of all size have now adopted the use of social media from large corporations and small businesses to solo-preneurs and freelancers. Much in the way desktop publishing and blogs put the power to spread information in the hands of the masses – social media has provided unprecedented ways for us to connect and network with one another. Check out this eye-opening video I found on YouTube that shares some amazing stats about the social media revolution.
One of the common myths we often dispel with virtual teamwork is that using technology makes relationships less personal and you can’t build trust or get to know people who you rarely or never see. I don’t agree – using these tools like Twitter and Facebook allows you to connect (or re-connect) with people, stay in touch, and get to know each other.
I’m amazed at some of the amazing people I’ve met through Twitter. Through a simple series of short message I get insight into their thoughts, views, work, and life. By the time we talk on the phone, via Skype, or meet in person I feel like I know them already and our conversations are richer for it. Without geographical boundaries I’ve had the pleasure of meeting and collaborating with people from the UK, Finland, India, and all across the US. You can now work and make friends with people all across the globe – what a powerful and freeing experience that is!
If one understands the way social networks can deliver value, they have the opportunity to do more for themselves than ever before. What used to be a fairly linear world, one with ladders to climb rank, and lines to wait in for limited resources, are now built of vast and flexible networks, some loose and some rigid. Our social networks, both the old-fashioned type in real life, as well as the new constructs created by social software, give us the ability to do amazing things for ourselves and for others.
Social networking has changed the playing field of business and you can’t afford to sit on the sidelines. If you haven’t jumped into the social networking fray – what are you waiting for? You don’t have to use them all but pick one and give it a try. This is no fad – although different services may come and go over time there’s no denying the point this video makes so clearly – it’s a new world and this is the way people meet and connect today. Whether you’re a person with a thirst for community and want to build your tribe or you’re looking to increase brand exposure and connect with potential customers, social networking knows no boundaries!