How to Use Social Media for Your Small Business Success

I’m really loving the growth of social media – especially the way it can serve as a watercooler and networking environment for those that work in The Anywhere Office.  One of the downsides of being virtual is losing the connections and social element of working in an office.

I have found Twitter to be a great way to connect with people and in many ways it’s even more powerful than the traditional water cooler as I have connected with people from all over the globe!

Being a work at home dad, entrepreneur, and small business owner it’s hard to find the time in my schedule to get out to networking events. This is another area where social media has really been amazing – I’m able to take a more asynchronous approach to finding and starting conversations with other liked minded people I meet.  I think the key, however, is to then take those conversations to the next step and schedule a real-time phone call, Skype chat, or in person meeting when possible.

Still haven’t taken the social media plunge?  I came across a recent article that helps you get up to speed on the big three:

Here’s a quick 101 on how to best leverage the top three social networking sites — Twitter, Facebook, and LinkedIn. via Twitter, Facebook or LinkedIn? Finding the Right Fit for Your Small Business | Small Business Matters.

If you haven’t explored any of these services yet I strongly urge you to do so!  You can connect with me on all three here – Twitter, LinkedIn, Facebook.

Twitter is by far my favorite – which is yours? Post your thoughts in the comments below.

Are We Entering the Era of Mobile Video Chat?

It’s clear that video is booming on the web.  Video sharing sites like YouTube and portable camcorders like the Flip have exploded.  Also, as I’ve discussed in previous blog articles and in the recent Businessweek Video Webcast – video conferencing is growing in leaps and bounds.

I’ve seen significant growth in the desktop video conferencing space with services like Skype, Tokbox, and ooVoo being used for everything from virtual meetings and remote collaboration to friends and family keeping in touch.   Thanks to the increase in broadband and wi-fi people can meet face-to-face virtually from almost anywhere.

Well now it looks like video chat/conferencing is about to get even more mobile.   Last week Apple released the iPhone 4 which includes a forward facing camera and a built in program called FaceTime that allows video chatting from iPhone to iPhone.  Also Sprint released the EVO 4G which also includes a front-facing camera and the QIK video chat software. It seems like the natural next step . . .

There is no mistaking that the time is ripe to get into the mobile video chatting game. It is already big enough with tools from Skype, Google (Talk) and others, and it’s only going to get bigger. There are already millions of notebook owners in the mix, and when you add what is likely going to be millions of smartphone and tablet owners, the potential market for video chat offerings is going to be huge.

via Is a Mobile Video Chat Revolution Imminent?.

I’m sure these two phones are only the start of this trend.  In fact you can be sure that once Apple starts to push this envelope others will be soon to follow – much the way that the iPhone invigorated the smartphone market and the iPad has woken up the sleeping tablet market.  I’m still shocked that the iPad didn’t include a camera on it for video chats – but I’m almost certain the next generation will include that feature.  In fact it’s Read more

It’s Strategies and Tools That Make Remote Team Collaboration Work

Although many people feel remote collaboration is all about technology – the truth is virtual team work is a human endeavor – it’s about people working with people. Sure the tech is important as it enables people to work together while apart – but the strategy behind which tools you choose and how you use them is easily just as critical.

As Jason and I often say it’s about “the right tools thoughtfully applied”. Yesterday I came across a great blog post by Isaac Gube (@IAMTHEGUBE) about the tools and strategies he and his brother put into place when they launched their latest venture DesignInstruct.com – a regularly updated web magazine for designers and digital artists where you can find and learn design tips and tricks. The Brothers Gube clearly share the same philosophy as the Brothers Montero:

Design Instruct is our first real venture together. It is the first time my brother and I sought to actually build something of our own (unless of course you count all the make-believe forts we built when we were kids).

There are many challenges associated with working with someone over a long distance. However, we found that there are solutions to those challenges, and so far, we’ve managed to make it work.

via How to Make Remote Team Collaboration Work.

I love the way the post breaks down the 5 main challenges they had and describes the solutions they came up with.  When technology was needed they used free or low cost tools that can be embraced by any small business owner, solo professional, or entrepreneur. Read more

Video Conferencing Breaks Out of the Boardroom – Watch it On-Demand

Video conferencing has changed.  What was once a very costly technology only used by large enterprise type organizations with dedicated IT departments is now easier to use and more cost effective. There are a variety of solutions to fit almost any budget.

This was the topic of discussion a few weeks ago when I joined Bloomberg Businessweek in their New York Studios for a live Video Webcast called “Video Breaks Out of the Boardroom”.  The show was hosted by Jim Ellis, Assistant Managing Editor of Bloomberg Businessweek, and I was delighted that they invited me to join Marc  Beattie from Wainhouse Research to be part of this episode.  Here is a photo from our broadcast:

The Bloomberg building was amazing and everyone I met there was extremely friendly and helpful.  We had a wonderful discussion and looked at what’s involved with implementing video conferencing including how much technical know-how it takes, how and why companies using it, what it costs, and what are some of the stumbling blocks. We also took some great questions from those that were viewing the live broadcast.

In case you missed it you can now view the entire Video Webcast live.  Just register here and you can watch the whole show.  We discussed the topic for about 20 minutes and then had about 10 minutes of Q&A.  If you’re currently using video conferencing, or thinking about it, you definitely want to catch this.

A big thanks to everyone at Bloomberg Businessweek for having me be a part of this event. I hope to join them again for future shows!

Please post a comment below and let me know what you thought of the webcast and feel free to ask me any questions you might have about using video to connect with your virtual teams and remote workers.

Working From an Airport with The Anywhere Office

I have to admit that these days I don’t travel that often.  Having a 3 year old son makes me want to stay home a lot more than I used to – and being I work in The Anywhere Office I find I can often avoid unnecessary travel by wielding my mobile work technology to work from anywhere. However now and again an opportunity arises that I just can’t pass up.  Last week I was invited to be a panelist on a Bloomberg Businessweek Live Video Webcast all about video conferencing.

It was a great opportunity that I didn’t want to miss – so despite the fact that it meant flying out of town on my birthday – I went to the West Palm Beach Airport here in sunny Florida and flew to New York City.

The webcast was lots of fun and I got to spend some time with my good friend Marc and visit with his family as well – a splendid time was had by all!  I got to the airport very early because I hitched a ride in with my wife (who works close to the airport) and it got me thinking about being productive in an airport and why I love flying out of PBI.  Here is a short video I shot talking about working from an airport with The Anywhere Office:

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