Growing Your Business in Difficult Economic Times

Cut costs, improve productivity, and actually GROW your business while your competition is operating in survival mode.

Whether you view the current situation in the global marketplace as a depression, a recession, or simply an economic crisis; no one can argue that there aren’t several important indicators of a worldwide economic downturn.

These include high oil prices, which contribute to both high food prices and a declining dollar value; a sub-prime mortgage crisis; increasing unemployment; the collapse of Bear Stearns and Lehman Brothers; a substantial credit shortage leading to the bankruptcy of several large and well established investment banks and an intervention totalling HUNDREDS of BILLIONS that has yet to slow plunging stock values or stabilize a faltering real estate market.

Each and every one of us has begun to feel the effects – in our neighborhoods, at the grocery store, in the job market…

What does all of this mean for your business? Should you let employees go? Put a freeze on hiring? Cut back on marketing? Backburner plans to explore new markets?

Trimming fat from your business is smart in lean times; but there is a danger of entering a downward spiral which leads to going out of business. When revenues are low you cut back on marketing – which brings less clients, which in turn decreases revenue further – leading to more cutbacks. A few cycles of this and you’ll be out of business.

It is only natural to revisit your overall business strategy when market conditions change, but it is important to recognize that slow economical conditions may offer a significant opportunity to improve your business model. Read more

Our first video post – The Anywhere Office TV

Exciting News! We are now including video on the blog – so here is our first video post explaining our approach and what we will be covering.  We had some fun with this and even included a little jam at the end (more to come . . .)

So make sure the volume on your computer is up and click PLAY to join in the fun!

Podcast: Play in new window | Download (14.7MB)